Did you know prescription drug overdoses kill more Floridians than all illegal drugs combined?1 Now You Know. You Can Help.

Prescription drug misuse is an epidemic. It discriminates against no one; it affects us all. From the unsuspecting grandmother who leaves prescription narcotics in her medicine cabinet (not realizing her granddaughter steals them to feed a secret addiction) to the high school student who misuses his friend’s medication in order to study all night for an upcoming exam, prescription drug misuse continues to pose a public safety threat to all Floridians, and Floridians must join together to end it.

Now You Know Florida™ is a multimedia, public awareness campaign that seeks to educate and empower parents, grandparents, and others with steps they can take to protect themselves and their families from the threat posed by prescription drug misuse. With the help and support of various national and local organizations, The Skeeterhawk Experiment developed this campaign with the hope of creating a safer tomorrow for all Floridians. If you live in Northeast Florida, watch for our Now You Know Florida™ digital billboards, posters, flyers, and TV public service announcements in your community.

Together, we can help end prescription drug misuse. Watch these short clips and click on the links below to learn more.

Now is the Time to Talk


Did you know children who learn about the dangers of drugs at home are up to 50% less likely to use drugs?2  Did you know only 14% of teens say they have discussed the misuse of any prescription drug during the last conversation they had with their parents about drugs?3 Now is the time to talk with your children about the dangers of medicine misuse.  A conversation today could save your child’s life tomorrow.

> let's start talking 

Now is the Time to Secure Your Meds


Did you know almost 70% of people who misuse prescription pain relievers say they got them from a friend or family member?4 Now is the time to use your medications correctly and keep them in a secure place. Lock them up if possible.  Never share your prescription medication or use prescription medication that is not yours. By following a few simple rules, you can help save a life-maybe even your own.

> start securing your meds today

Now is the Time to Dispose of Meds Safely


Did you know over 100 distinct pharmaceuticals have been found in the world’s surface waters?5 Now is the time to dispose of prescription medications as soon as treatment ends in a law enforcement medicine drop box.  Don’t flush your medications or pour them down a drain.  It contaminates our water.  You don’t want your flushed meds coming to dinner, now do you?

> learn more about safe disposal

Now is the Time to Recover. Before it's too late.


Did you know almost 15,000 people die every year in the United States from a prescription pain reliever overdose?6  Did you know an average of 18 women die each day in this country from the same?7 If you or a loved one has a substance use disorder, you can seek help with the aid of one of the many national and local resources and tools conveniently organized on this website.  Now is the time to start recovering, before it’s too late.   

> recovery can begin today for you or a loved one

Now You Know Florida™ is a public awareness campaign brought to you by:

With special thanks to: